Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement (Paperback)

Release the Power of ENTANGLED MARKETING(TM): Moving Beyond Engagement By Sebastian Jespersen, Stan Rapp, Diana Blumensen (Illustrator) Cover Image
Not currently on our shelves, but available to order (usually within a few days)


Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.

The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's "Zero Degrees of Separation." The authors maintain that bottom-line results improve exponentially when brand and customer act as a "one-plus-one" twosome.

The ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.

Product Details
ISBN: 9781942324034
ISBN-10: 1942324030
Publisher: Internationalist
Publication Date: February 26th, 2016
Pages: 164
Language: English