Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop acoherent theoretical foundation. Instead, it proceeds through styles, generes, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In Firesigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers.
Steven Skaggs is Professor of Design at the Hite Art Institute of the University of Louisville.
A semiotican, calligrapher, and font designer, he explores the connections between the visual and verbal worlds.
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Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.